4.9/5 on 12k+ glowing reviews!

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Power Grip Primer Gel: Your Secret to All-Day Flawless Glow & Unshakeable Makeup!

$29.00

$49.00

Best Seller!

Get ready to lock in your look and glow like never before! Our Power Grip Primer is your ultimate BFF for makeup that stays flawless and skin that feels hydrated all day. No slipping, no sliding, just pure radiance!

Color

Grip Power Guarantee

Your makeup will stay put, or your money back! No sweat.

Hydration Hero

Infused with skin-loving ingredients for a dewy finish.

Will this primer work with my oily skin?

Absolutely, gorgeous! Our Power Grip Primer creates a smooth, long-lasting base for all skin types. It helps control oil and keeps your makeup locked in, so you can rock that flawless look all day without worries. Get ready for a shine-free, confident glow!

How does Power Grip Primer give me a 'glow'?

It's pure magic, darling! Our primer, especially the Niacinamide version, not only grips your makeup but also infuses your skin with hydration and brightening benefits. This creates a radiant, healthy-looking canvas, giving you that irresistible glow from within. Prepare to shine!

Hydrate & Glow All Day

Makeup Stays Put, All Day

Niacinamide Brightens Skin

Perfection Morning to Night

Your Glow Routine

Prep & Prime

Start with a clean, moisturized face. Dispense a small, pea-sized amount of Power Grip Primer Gel onto your fingertips. Gently smooth it evenly across your entire face, or target areas where you want your makeup to stay put all day.

Let It Set

Give the primer a moment to work its magic! Let it set for about 30 seconds until it feels slightly tacky to the touch. This creates the optimal 'grip' for your makeup, ensuring a flawless, locked-in finish that resists creasing and fading.

Apply & Glow

Once the primer has set, you’re ready for your foundation and other makeup. Apply as usual and notice how smoothly everything glides on and blends. Enjoy your unshakeable base and undeniable glow that lasts all day, every day!

Makeup locked, glow unlocked!

4.7/5 from 12,345+ e.l.f. fans!

Hydration Power-Up

Drench your skin in moisture with nourishing ingredients for a dewy, fresh feel.

Makeup Lock-Down

This sticky, grippy gel ensures your look stays put, defying meltdowns and touch-ups.

Brighten & Perfect

Our pink primer features 4% Niacinamide for a visibly brighter, even-toned complexion.

Seamless Application

Creates a silky-smooth canvas, making makeup glide on effortlessly for a flawless finish.

Your Glow-Up Guide

1

Get Your Grip On

Cleanse your face, then get ready to glow! Dispense a pearl-sized amount of Power Grip Primer Gel and gently massage it into your skin until it feels delightfully tacky. This creates the ultimate gripping base, locking your makeup in place for a flawless, long-lasting look. Hydration meets serious staying power, all day!

2

Lock Your Look In

Skin prepped and tacky? Apply your makeup! Foundation glides flawlessly for a seamless finish. Our primer, with 4% Niacinamide, hydrates your skin and locks in your look, preventing creasing or fading. Enjoy vibrant, fresh makeup that lasts all day and night. Your glow is locked and loaded!

3

Glow & Conquer

Your makeup is flawless and locked in – now go live your best life! Our Power Grip Primer ensures exceptional all-day wear, meaning fewer touch-ups and more confidence. When the day is done, it removes easily. Embrace the effortless confidence of a fresh, vibrant look that truly lasts from morning till night. Enjoy your ultimate glow!

Your Look, Locked. Your Day, Unstoppable.

Say goodbye to makeup meltdowns. Our Power Grip Primer creates an unshakeable base, keeping your look flawless, fresh, and vibrant from dawn till dusk. Plus, that hydrating glow? Pure magic.

Grab Yours Now!

Experience the unshakeable confidence of a look that won't quit.

Your Skin's Bestie

Makeup That Stays

Lock in your look from dawn till dusk. Our Power Grip Primer creates an invisible, all-day hold, making sure your makeup looks freshly applied, no touch-ups needed. Feel confident, always.

Hydrate & Brighten

Infused with 4% Niacinamide, this primer isn't just about makeup; it’s a skincare treat. It deeply hydrates, brightens, and evens your skin tone, giving you that coveted dewy glow, even without makeup.

Silky Smooth Finish

Say goodbye to uneven texture and visible pores. Our gel primer glides on effortlessly, creating the perfect smooth canvas for foundation, ensuring a flawless, airbrushed finish every single time.

Shop Now & Shine

⭐️ 4.8/5 - "Obsessed!"

4.9/5 on +1800 Glow-Getters

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Why our customers glow

Sarah J.

Verified Buyer

This has completely changed my makeup routine! My skin feels incredibly hydrated, and my foundation looks flawless all day. I get so many compliments now, it's truly a secret weapon. So thankful I found this, everyone needs to try it for that perfect, long-lasting look!

5min ago

Jessica L.

Verified Buyer

Obsessed! My skin has never felt this smooth and prepped for makeup. It creates such a beautiful, radiant base that truly makes everything else pop. No more patchy spots or fading, just pure perfection from morning till night. Highly, highly recommend this magic!

1 hour ago

Emily K.

Verified Buyer

Seriously, where has this been all my life? My complexion has a natural, luminous finish, and my makeup stays put like never before. It feels so lightweight, yet the impact is huge. I feel so much more confident stepping out. Thank you for this glow-up in a tube!

3 days ago

Olivia M.

Verified Buyer

I was skeptical, but wow! This stuff delivers. My skin feels plump and looks so dewy, and my makeup glides on like a dream. It genuinely extends the wear of my foundation and keeps me looking fresh for hours. Absolutely a holy grail product. You won't regret it!

1 week ago

Mia P.

Verified Buyer

Unbelievable results! My dry patches are gone, and I have this amazing, healthy glow. It's the perfect canvas for any look, making my complexion appear airbrushed. I can't imagine my routine without it now; it's an absolute must-have for a radiant finish. So grateful!

2 weeks ago

Ava R.

Verified Buyer

My skin feels so pampered and ready for anything after using this. The texture is divine, and it gives me that coveted smooth, hydrated base everyone talks about. My makeup lasts forever and looks incredible. This is a total game-changer for a flawless, glowing finish!

3 weeks ago

Your Burning Questions, Answered!

Ready to unlock your best makeup day? We've got the lowdown on our Power Grip Primer Gel, ensuring you're armed with all the intel for a flawless, confident, and radiant look that lasts.

Still got questions, babe?

Our glam squad is always here to help you achieve your most stunning look. Don't hesitate to reach out if you need more tips or a personalized recommendation for your glow-up journey!

Will my makeup actually stay put all day with this primer?

Girl, yes! Our Power Grip Primer Gel is like a personal bodyguard for your makeup, keeping it flawless from your first coffee to your last dance. No slipping, no sliding, just pure grip and glow!

Is this primer suitable for all skin types, even my sensitive skin?

Absolutely! Our Power Grip Primer Gel is formulated to be gentle yet powerful. It's your universal secret weapon for a smooth, hydrated base, no matter your skin vibe. Get ready for a glow-up without the drama!

What's the deal with Niacinamide? How does it help my skin?

Oh, Niacinamide is where the magic happens! The +4% Niacinamide in our pink tube works overtime to brighten your complexion and boost hydration. It’s like a mini spa treatment for your face, leaving you radiant and ready to shine even before makeup!

Will this primer feel sticky or heavy on my skin?

Sticky? Heavy? Not a chance! Our Power Grip Primer Gel glides on like a dream, creating a lightweight, invisible grip that feels comfortable all day. You'll forget it's even there, but your makeup won't!

What's the best way to apply Power Grip Primer for maximum glow?

Easy peasy! After your skincare, dispense a pea-sized amount and gently pat it onto your face. Let it get slightly tacky for 30 seconds, then apply your makeup. Watch your look stay locked, luminous, and totally legendary!

Can I wear the Power Grip Primer on its own for a natural glow?

You totally can! Our Power Grip Primer Gel gives you that gorgeous, hydrated glow even without makeup. Rock it solo for a fresh, radiant look that says 'I woke up like this' (but better!). It's your secret to effortlessly dewy skin.

All-Day Radiance

Lock in your flawless look from morning to night. Enjoy a vibrant, fresh face that truly lasts.

Skin-Loving Boost

Infused with Niacinamide, it brightens and hydrates, giving your skin a healthy, radiant glow from within.

Power Grip Tech

Our unique gel formula grips makeup perfectly, creating a smooth canvas for flawless application every time.

Confident You

This ultimate primer empowers you with a radiant, confident base, so you can shine bright, every single day.